Privacy Policy

Privacy Policy

How we handle your data

Who are we?

We are the Assurelink Company Ltd registered at Thremhall Park, Start Hill, Bishops Stortford, Herts, CM22 7WE. Our company number is 11947902 and our ICO registration number is 00013493714

What type of information we have?

 We currently collect and process the following information:

Personal identifiers, contacts and characteristics (for example, name and contact details) for people who buy the AssureLink system
Personal identifiers (nickname, gender & time zone) for people who the system is monitoring
Sensor data on people being monitored (door open, door shut, movement detected etc)


How we get your information and why we do we have it?

Most of the personal information we process is provided to us directly by you for one of the following reasons:

To provide you with the sensor equipment
To provide you with the features of the sensor monitoring system
To administer your account with us, including any customer service queries, payments and technical issues

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are our contractual obligation with you to provide this service. However, please note that the purchaser of this system will need to ensure they have the appropriate consent/legal power to place such a system in another person’s property. If they object, you as the system owner will need to ensure this objection is handled appropriately.

What do we do with your information?

We use the information that you have given us in order to ensure that your device is packed and shipped to you correctly. We also then use it to manage your monitoring system and work with you as the system owner to resolve any technical or warranty-based issues.

We share this information with our 2 technical support organisations that are based in Hong Kong and China. Both of whom are part of the Assurelink family and we have various contractual and technical arrangements with us to ensure they protect the data to the same level a UK based entity would.


How do we store your information?

Your information is securely stored within the European Union however it can be accessed from our agents in the UK, Hong Kong and China in order to protect and maintain the system.

We keep sensor data for a period of 1 year and contact data for the duration of your account plus 6 years once your account is closed. We will then dispose your information by secure electronic means following industry standards. No sensor data is stored on the sensors themselves.


Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.
Your right to rectification – You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing – You have the right to ask us to restrict the processing of your information in certain circumstances.
Your right to object to processing – You have the the right to object to the processing of your personal data in certain circumstances.
Your right to data portability – You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at, 01278 874677 or via the address above if you wish to make a request.


How to complain

If you have any queries or concerns about how we handle your data, you can contact us via;

Name: FAO of the Data Protection Lead

Address: Assurelink Company Ltd, Thremhall Park, Start Hill, Bishops Stortford, Herts,CM22 7WE

Phone Number: 01278 874677


You can also complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have used your data. The ICO’s details are;          

Information Commissioner’s Office

Wycliffe House
Water Lane

Helpline number: 0303 123 1113

Date: 24/01/2020

Help your loved ones stay safe and secure in their own home.


Assurelink is passionate about supporting the care of elderly and vulnerable people who need a watchful eye whilst living alone. We’re dedicated to helping relieve the common concerns of friends and family caring for their loved ones, which is why we created an easily accessible solution to assist with comfortable and easy independent living.


Copyright Assurelink Company Limited, Thremhall Park, Start Hill, Bishop’s Stortford, Hertfordshire CM22 7WE
Our company registration number is 11947902

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